אינפורמה ישראל בע"מ
הזית 21 כרמי יוסף
טל. 08-9790871
פקס. 08-9790671
in-forma@in-forma.co.il

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3D reading – info

3D Reading

About the Course

Speed reading and much more. Unique method to read up to 10 times faster
The first thing you should realize is that your reading habits can be improved and refined so
to provoke a change in your ability to learn and to deal with any text. During normal
reading, we use only certain areas of the brain, while large parts of our brain remain mostly
unused. To read in a three‐dimensional way, therefore, means to learn to use the brain in an
entirely new, different and effective way, much more than mere speed reading courses.

How does three‐dimensional reading work?

The method is so called, because it uses a different perception ability of the eye and brain
and activates additional areas in the brain. Science has proved that the two hemispheres
operate at different speeds. Left hemisphere is relatively slow in certain processes. Normal
reading (and in Speed Reading) we read letters, that become words and then acquire the
meaning and logic. The problem is that the logical thought ‐ typical of the left hemisphere of
the brain, which sees things in their details ‐ is slow, and therefore allows the reception of
data only up to a certain maximum speed. Our brain, however, has another way to perceive
the world and that is through the right hemisphere of the brain, linking the data to a more
global vision which sees the whole. The right Hemisphere is related to emotional thinking,
creativity and movement.
The more we will assist the two hemispheres to collaborate, and the more we enjoy and are
active in the process, this would mean a constant upgrade of our “operating system” and our
memory, which of course will be expressed in the ability to read any text at a significantly
faster reading.
Our brain’s potential is great and you can use the deeper parts of it to gather a large amount
of data quickly. The construction of a Neuronal bridge for the voluntary tracing of data – a
sort of a search engine in our brain ‐ will make our reading ability up to 10 times faster than
it is now! During the course, we explain the structure of the brain and which parts are
active in the process, while experiencing the new abilities we are developing.

Our Brain is Like a Computer

We can use the analogy of our home computer: it has hard disk memory that has a average
capacity of 500 gigabytes. It also uses RAM , which capacity is now about 2 gigabytes. What
does it mean? That we cannot open all the documents and/or software at once, which at the
best cases will slow down our computer, and at worst cases, our computer will simply get
stuck.
The logical part of the brain that deals with Reading and comprehending , is responsible for
many other tasks, to manage all our daily tasks, anything we should remember, say, do,
understand, as well as our personality management, for example. It is easy to understand,
then, why sometimes we read the same line 5 times and still do not understand. During the
course we learn to capture the information directly to our ‘hard disk’, skipping the
overloaded RAM. We build a neuronal ‘search engine’, a sort of Google in the brain, that
helps us to extract at will the data we search for.

Speed Reading

Speed reading is a technique that uses still the same part of the brain responsible for logical
thought, but tries to disable the use of the limiting factors using the brain’s ability to deduce
the meaning of the whole by the assemblage of parts and quickly identify the central idea.
This is surely an effective technique and we deal with these issues when extracting the
information into the logical thought. But much more can be done, we could read much
faster than speed reading. Speed reading, which is also taught in the course, becomes a
utility, an instrument when there is some argument we considered relevant and would like
to know in a deeper way. With speed reading you can read up to 3 times faster. With threedimensional
reading, speed reaches up to 10 times quicker
!

What are the requirements to be able to read a three‐dimensional reading

A few things are required, among which lies, first of all, to capacity to abandon paradigms
and beliefs regarding the possibility to use the brain and read differently than the way you
are familiar with. In addition, during the course can learn how to relax and to connect with
the deeper layers of your thought.
Another thing you need is practice. Many times, to order to acquire new habits, a one time
experience is not enough. As says the proverb: the repetition (and perseverance) is the
mother of all arts. When we practice, we create new paths in our brain, paths that enhance
our abilities more and more, and therefore enhancing also our faith in our abilities, that part
inside of us that knows that we can.
3D reading includes other commonly known techniques such as photo reading, superreading
and speed reading, along with relaxation techniques and activation of the relevant
brain parts. When you accept the fact that you have the ability process the written word in
your deep thought, reading patterns will also change. Implement this change and be able to
make your reading experience efficient, effective and fast, without losing the fun.

A short 4 hours workshop in Speed Reading is also available.

Description:

3D Reading is a practical, interactive and enjoyable course for all those who wish to increase
their reading speed and retention. This unique course can teach participants how to read
books and documents at an average of 250 pages per hour.
The idea behind 3D Reading is to learn how to use aspects of the brain and its connection
with our eyes in a new way for increasing reading speed and retention. This means using
deeper parts of the mind that enable it to contain larger amounts of data and thus create a
“search engine” inside the brain able to retrace the desired data at will.

Results:

Upon completion of the course, the participants will know how to use their brain
and eyes in order to implement data into their deeper mind and will know how to voluntarily
extract the data they need. Applied to book reading, they will be able to read 250 pages in 1
hour. The new ability, however, will become a permanent skill after a 26 days of at home
practice, 1 hour per day, in which participants will train themselves and read 21 books
.

Advantages:

 Capacity to acquire large amounts of information in a short time, saving precious
working time and increasing effectiveness.
 Increasing ability to understand and elaborate the material read.
 More clarity and precision that enables a better attitude towards study and research.
 New ideas and solutions due to new neuronal connections.
 A deeper intuition at the service of decision making and negotiation.
 Understanding of the personal functional characteristics and a better use of oneself.

The Company

In-forma Israel was founded in 2003 with the primary interest of
developing the human potentials
across industries and social
stratifications. Informa are experts
in managing knowledge, enhancing
the brain’s capacities and teaching
people how to learn better no
matter what the circumstances are.
In-forma’s courses offer:
 New models of internal, interpersonal and professional communication.
 highly professional instructors.
 A teaching method that combines fun with fluency and depth.
 Instant, measurable and considerable results.
 Integrated practical learning techniques.
In-forma also applies the method of Pedagogy for the Third Millennium ® which underlines
the need for people to place themselves in relation to what surrounds them. This
relationship is based on a comprehension of who we ‘support’ and who we are ‘nourished’
by. The ability to place ourselves rightly lies in the center of every relationship. It creates a
real exchange system and naturally evokes the learning process. The learning process is thus
characterized by the law of minimum effort and maximum result

The Pedagogy for the Third Millennium ® is based on a few key ideas

 Global development: to know, to do, to be.
 The law of Positioning: Less is more ‐ a minimum effort, maximum result.
 Mediation and Translation.
 Find an advantage in any experience.

The Trainer

Shulamit Assif
Shulamit has a Bachelor’s degree in Advertising and Art‐Direction, and an MA in Relational
Communication as well as a Counseling certification all of which were completed in Italy,
where she lived and worked for 15 years.
She has over 16 years experience in practicing and training people in the development of
their full potential using various techniques of coaching and the mind sciences. She has
been, for several years, engaged in enhancing excellence in both adults and youths. She has
recently started working as a teaches for 3D Reading to gifted youths (aged 13‐15) in the
various centers of the Ministry of Education, Israel.
Shulamit is co‐founder and a board member of the non‐profit, The Youth of Light, created
for youth at risk children in the city of Jerusalem, Israel.

Testimonials

YEVGENY SAFOVICH – Technology Team Development Manager
I am a Team Development manager in a large tech company. I had to read many
requirements documents everyday which I had to study very quickly. Thanks to the
techniques I learnt in 3D Reading, today I manage to go over documents very quick way and
what is even more important, I manage to remember them afterwards, arriving at meetings
well prepared. This course is highly recommended.
TAL DOTAN – Psychologist and Brain Researcher
I studied the 3D Reading technique about three years ago. I use it almost on a daily basis. It
helps me to read texts in a much quicker way than in the past and it allows me to read texts I
was not so sure I could handle. Beyond the fact that I read much faster, I think I comprehend
the text in a way that is much more relevant to my aim and I can also distinguish the central
from the peripheral in relation to the text I’m reading.
ASAF PERCIA – Factory Manager
I did the 3D Reading course about a year ago. Since then, I use it almost on a daily basis. In
the past I would find myself often reading things and not remembering later what I had read,
now I stay with the material and I take what I need from it.
Ruti Chernov – Clinical Dietitian
After the course, there is an exercise for 21 days. I amazed myself by reading 21 books. I am
confident that whatever material I now choose, I shall be able to study it quickly. The
amazing thing 3D Reading gives you is a way to integrate information and then a way to
comprehend details‐ it is a totally different learning‐ a much more effective learning.
Letter from the Trainer
Dear Client,
There would be a lot to say about the 3D Reading workshop, yet, there is actually one main
thing to take into consideration: our brain captures 100,000 impressions every second, but
only 2000 of them become conscious data – our brain “filters” for us what it considers
relevant for us. But the impressions do reach our brain and they are kept in an “archive” that
sometimes brings up some data in an unpredicted sequence. The idea behind the 3D
Reading workshop is to learn how to use the brain and the eyes in a different way, creating a
“search engine” inside our brain, able to retrace the desired data at will.
The course itself is a two full 2 day, experimental and practical workshop in which one
acquires the technique and the ability to read this way. Yet, since we’re talking about new
functions, something we’re not used to doing and that has to win over our old habits and
beliefs, in order to transform the new ability into a ‘ready to use’ function, there is some self
practice to do after the seminar (5 days + 21 days, one hour a day), without which this
marvel could end as a “if you don’t use it, you lose it”. We supply you with all the knowledge
and the means (and support) to do it, but the rest depends on your ability for self discipline.
So, we are looking only for people who know that “Repetition is the mother of all arts”.
I hope to see you at the next 3D Reading.
Sincerely,
Shulamit Assif

Background and Research: the structure of the mind

and how it is related to speed reading

Introduction
How do you write a text message? How do you find a name in your mobile phone contacts
list? How to enter an appointment there? I am sure each of the readers will be able to
answer these questions. How is the brain constructed? What is the responsibility of each of
its parts? How to make it work better? I guess most of us do not have the answers. In the
courses I give, I dedicate a small section to explain how this machine, the brain, works. I do
of course not pretend to cover in a few minutes researches that took hundreds of man‐years
to complete, but I find that a few data well‐organized about the structure of our brain can
help us “take control” and start use it and the large potential it hides in a better way.
Therefore, for those who have no time or will to collect pieces of data from different sites, I
present a short summary about our brain, relating it to the ability of fast reading in general,
and 3‐dimensional reading in particular
.
3 brains, 4 lobes, 2 hemispheres
In 1952 Paul McLean introduced the idea of the 3‐parts brains, that is: that we have 3 brains
and not just one. The brains, that developed while humans evolved, are built one on top of
the other.
The first is the reptilian brain, common to us and to reptiles. In the
scientific community it is also named “brain stem”, it is connected
directly to the spine and it is responsible for all the native
functionality having to do with survival.
The second brain created
in the evolutionary process was the intermediate brain, or early
mammals brain. It is better known as the limbic system, and this is
the “emotional” brain.
The third brain is the new mammals brain,
the part that makes us superior to other mammals, it is named the Neo‐cortex and it is the
location of abstract thought, strategic management and creativity.
Let us get acquainted with the parts of the brain.
I

3 brains

The brainstem
This brain connects the spine with the “large brain”. This is a narrow region where the nerve
fibers bringing sensations from the body to the brain, and fibers
bringing commands from the brain to the muscles and glands, pass. It
is responsible for the functioning important for survival : control of
breathing, heart rate, blood pressure, digestive system and
metabolism, wakefulness, hunger, regulation of body heat and sugar
level and more.
The small brain (cerebellum)
Even though it is independent, it is part of the reptilian brain, responsible for our body
position, equilibrium and coordination. Responsible for our ability to move the jaw in order
to speak or chaw, our ability to walk and additional functioning that is learned by copying.
After a certain motoric movement is learned in the motoric center in the parietal lobe, it is
managed in the cerebellum.
The limbic system
Together with the brainstem, the limbic system controls blood pressure, body temperature,
heart rate, level of blood sugar, appetite and emotional
relation with food. The hippocampus and Amigdala are
responsible for creation of memories. this system is
considered the center of human emotions and is involved in
their expression, but it is also the center of the pathology of
depression. it consists about 20% of the volume of the brain.
Let’s get acquainted with its parts
:
The hippocampus is part of the limbic system and has a role in memory and navigation. Its
name is derived from its similarity to a lying hippocampus (sea animal). It has an important
role in creation of new memories and it knows how to
correlate the position of one item with that of another. It is
considered the center of visual memory.
The Amigdala (almond in Latin) is an almond looking organ
.
It is correlated to emotional reaction in danger situation
(especially fear and aggression), takes part in behavioral,
autonomous and hormonal reactions to emotional
solicitations. It is considered directly involved in processes of emotional regulation,
“responsible” to fear and frightfulness. It is known that the first human memories after birth
are stored in the Amigdala.
The Thalamus is one of 2 egg‐like formations made of grey
material, located deep inside every brain hemisphere. It is in
the thalamus that the awareness of sensations such as heat,
pain, touch etc starts. This is the center of transmission in the
brain, it is responsible for orientation of the impulses arriving
from the senses (except for smell) to the Cortex. The
Thalamus differentiates between peripheral and central, it
has a role in long‐term memory
.
Hypothalamus
A small formation in the frontal brain, linked to the thalamus residing above it, and to the
Pituitary Gland residing beneath it. it contains many important centers that operate and
control the body temperature, hunger, thirst, wakefulness, sleep, sexual function and coping
with states of anxiety. It is linked to emotional activity and sleep, acts as integration center
of hormonal activity and autonomous nervous system activity, by controlling secretion of
hormones from the Pituitary Gland.
Even though it is not directly related to the limbic system, we will mention here the Pineal
gland, located behind the Thalamus, it receives pulses from the eye and is sensitive to light.
It is considered in the esoteric world to be the third eye. It is responsible for the internal
perception of time, it produces melatonin which is related to states of sleep and
wakefulness
.
The Neocortex
This mind is more developed in the human kind, through it we can think abstractly, plan,
analyze situations logically, make complex calculations, and implement decisions. It is the
seat of the language and talk (that exists only in humans). This is the brain we use most of
the time consciously.
The Cerebral Cortex
The cerebral cortex is composed mostly of neurons, it looks grey therefore it is sometimes
called the grey material. The fibers carry information from and to the body. The fibers
bringing impressions from the right part of the body cross those arriving from the left part,
and reach the opposite hemisphere. The fibers carrying commands from the cortex to the
muscles cross as well, therefore every hemisphere is responsible for the movement of the
opposite half body. The cortex is folded and looks like series of folds and grooves. This
structure originated from the cortex growing within
the skull, resulting in its need to compress within a
small area. Humans have the most developed cortex of
all animals.
The 4 brain lobes can be seen clearly in the neocortex:
The frontal lobe (lobe of the forehead) : located in the
forehead, responsible for planning, logic, oration,
oriented behavior. Connected to the location of
emotions in the limbic system. The temporal lobe (lobe of the temples): center of hearing
and talk, including several kinds of memory. Spoken language is located in the left
hemisphere in most people. The parietal lobe (lobe of the crown): receives data from the
skin. The neurons in this lobe process the data of touch, sensations including heat, cold,
pressure, pain and orientation in space. The motoric center, controlling voluntary motoric
operations, is located In its frontal part. The occipital lobe (nape lobe): located directly
above the cerebellum, is responsible for processing of sensory data from the eyes
.
2 Hemispheres
The biggest difference possible in the human brain is most probably its division into 2
hemispheres, each with its own functioning. The 2 hemispheres are connected through
Corpus Callosum, responsible for the mediation between them. This mediation is what
provides us with a full picture of reality, as result of the integration of the 2 separate
outlooks of each hemisphere. The left hemisphere controls verbal communication and the
ability to tell a story. It uses logical, rational and abstract thought, and is responsible for
mathematical logic. It grasps the dimension of time linearly. The right hemisphere is more
motoric, creative and emotional. It sees the world as a whole. It controls the non‐verbal
communication (body language) and uses intuitive logic. It is more spatial, rhythmic and
linked to art. It grasps the cyclic dimension of time. The left hemisphere controls the right
part of the body, and the right hemisphere controls the left part of the body
.
The Brain’s world of communication
The brain is built out of Neurons; this is a general name for cells that are electrically
activated in the nervous system, cells responsible for
transmission and processing of data. All the data is
transmitted in the brain through electrical pulses and
Neurotransmitters.
This is where the synapse is essential: this is the tiny gap
through which neural signals pass from one neuron to
another. A neural signal that arrives to the synapse causes
release of a chemical named Neurotransmitter that releases an electrical signal in the
adjacent Neuron. Some of the brain cells have more than 15000 synapses. As data comes in
from various sources through the 5 senses, the brain needs to encode it into one language,
common to all parts of the brain. The brain talks “electric language”.
The Dominant Brain
Paul McLean suggested that in each of us one of the brains is dominant. A person whose
dominant brain is the reptilian brain is a rigid (strict) man, tending to repetition and
ritualism, who finds it hard to learn from his own mistakes. The life of a man whose limbic
system is dominant depends on his ability to avoid pain and experience as much pleasure as
possible. The dominance of the Neocortex, being the location of abstract thought, creativity,
strategic thought, makes a man able to plan, invent, correlate between data, while keeping
an emotional distance from solicitations.

How does all this relate to reading?

Here we will discuss just a few practical applications of what we have discussed so far.
Assuming that we all have the 3 brains functioning as discussed above, we can use the
knowledge of these areas to create conditions in which each brain will supply us the abilities
for supporting faster reading.
The brain trunk is responsible for our survival function. We are normally not aware of it and
take its functioning for granted. But it is the correct functioning of the breathing, digesting
etc that enable us the “luxury” of logical thinking, learning, reading. When we want to read
our book or study material quickly, we have to take our body into account! For example:
‐ It is best not to eat much beforehand, so as not to divert the brain’s energy to
digestion. At the same time, and due to the same function of the brain step, if are
hungry, our attention will be again diverted from reading. If we can think about the
times when we read, like reading instead of going to have lunch for example, we can
understand how it is that our reading may not be as effective as we would like.
‐ The body is 69% water‐ we must drink water to facilitate the brain’s abilities! From
time to time take a deep breath and ensure a flow of oxygen to our brain.
‐ Elements such as proper lighting and good physical posture help the brain
concentrate on the reading. Otherwise, attention is diverted by physical discomfort
such as eye strain or aches in the body. This is a natural function of the brain‐ to take
person out of the situation causing discomfort, in this case reading in a bad posture
or in bad lighting.
Dr Ronny Paz from the Department of Neurobiology in Weitzman institute tells us about the
importance of the limbic system during the process of reading:
The Neocortex and the hippocampus conduct a kind of dialog that includes signals
moving from the Neocortex to the hippocampus and back. But when this data is
related to emotions, the Amygdala joins the communication and influences the
transmission of signals (from Interface, Spring/Summer 2008)
The Neocortex is where the understanding of reading, creation of connections between
different new ideas and between them and data we already know happens. We have to take
into account both hemispheres, and allow each of them space for expression. The Neocortex
is the human‐specific brain part; there we find our potential as homo‐sapiens, that is, the
possibility not to by driven “animal” impulses. Knowledge of the Neocortext helps us
understand that if we wish to remember what we read, but have blockages related to
learning and reading (mostly likely from early school experiences), we need to train and
correlate reading to a positive emotion or experience. As such there are techniques which
can accentuate small successes allowing the reader’s mind to let go of those experiences.